STEPHANIE SANBORN

Chief Branding Officer, Sunset EntertainmenT

Stephanie is a visionary leader in global brand innovation and business transformation, renowned for reshaping industries through cutting-edge business models and technologies. With a career spanning over 20 years in entertainment, media, and marketing, she has consistently driven groundbreaking initiatives for industry giants such as Warner Bros Studios, CBS/Viacom, WPP, Deluxe Entertainment, and Level 3, fundamentally transforming how entertainment and consumer products converge.

Sanborn goes beyond predicting trends—she operationalizes them, turning emerging technologies like mobile, cloud, and AI into lucrative opportunities that position brands for dominance in new categories. A serial innovator, Executive Director, and global operator, Sanborn has pioneered industry-defining “firsts,” including the 1st digital platform for live events and movies, the 1st HDTV syndication platform, the 1st global marketing cloud platform, and the 1st AI-powered brand activation marketplace transforming marketing’s $1.2 trillion spend.